The theory of planned behavior proposes that intentions and choices are fundamental to every action, and that all actions are governed by our intentions. Intentions are shaped by three factors: attitudes, perceived behavioral control, and social norms. Intentions can be changed by time and other external factors, and this can lead to an individual’s behavior being determined more or less than his or her intentions. In addition, the theory can explain the way that an individual chooses to respond to situations.
The Theory of Planned Behavior
The theory of planned behavior explains the relationship between beliefs and attitudes. A belief is the subjective probability that a particular behavior will produce a certain outcome, while an attitude is a general judgment about how likely the behavior will produce that outcome. However, a belief is only accessible if it’s available in long-term memory. Once a person is aware of the outcome, their beliefs will influence the behavior they choose. This way, the theory of planned behavior can predict a person’s likelihood of doing something.
The Impact of Beliefs on Behavioral Intentions
The theory of planned behavior also suggests that the beliefs underlying a person’s actions determine how likely they are to perform it. For example, if a person wants to exercise but can’t find the time, he or she may avoid it. The theory of planned behavior suggests that habits are often formed out of psychological beliefs and that these beliefs can change an individual’s intention. For example, if an individual believes that exercise increases his or her energy level, he or she will be more likely to engage in physical activity.
The theory of planned behavior argues that attitudes, perceived behavioral control, and society’s subjective norms influence a person’s intention to exercise. It also posits that when an individual has a negative attitude toward a behavior, they are less likely to do it. Similarly, if a person thinks that a behavior is unpopular in society, their intention will be reduced. The theory has many implications for physical activity interventions.
Understanding Customers’ Attitudes Towards Online Purchases
Using the Theory of Planned Behavior in the context of online shopping can help retailers understand their customers’ attitudes towards online purchases. It also helps retailers to improve their online experience. By asking open-ended questions, respondents reveal their views on the benefits and drawbacks of online shopping. While some customers understand the convenience of online shopping, others prefer to buy in-store or wait until they get home. Older shoppers believe they won’t be safe using their credit cards online, but many say their friends have done so without any problems.
Leveraging the Theory of Planned Behavior in Health Care
While the theory of planned behavior has many applications in the field of health care, it has also found practical applications in health care settings. For example, it has been used in anti-drug campaigns. Anti-drug campaigns often present data on the prevalence of risky behavior and aim to change the subjective norm. This approach works particularly well for teen smokers, as they usually smoke as a part of a group. Exposing them to statistics that show the true extent of teen smoking should change this norm.